How does MAS improve dealership BDC and internet performance?
MAS helps dealerships build or rebuild Business Development Centers (BDC) that generate measurable, repeatable results. We focus on clarity—defining responsibilities, tightening lead follow-up, and improving communication between departments. Our training eliminates wasted effort, equips agents with proven phone and digital engagement techniques, and installs performance tracking that drives consistent appointment setting and higher close rates.
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Frequently Asked Questions
Find out more about how Modern Automotive Solutions can help you with BDC & Internet Training
The goal is to create a BDC that operates as a profit center, not a call center. MAS training ensures every contact—phone, text, or email—moves customers closer to an appointment and conversion, supported by transparent reporting and accountability.
Yes. We can design and install a new BDC structure or rehabilitate an existing one. Our team handles process design, role definition, scripting, KPI setup, and technology alignment to ensure a strong foundation.
We conduct a diagnostic review of lead handling, CRM utilization, call routing, and response time. The evaluation reveals where process gaps, miscommunication, or technology barriers are limiting results.
We monitor appointment set rate, appointment show rate, lead response time, and closing ratio by source. Each metric is reviewed weekly with leadership to ensure measurable progress.
BDC agents receive clear scripts, goals, and progress tracking. Managers gain tools to review performance daily, including scorecards, dashboards, and call review checklists that reinforce consistent execution.
Yes. MAS supports both departments. For Sales BDCs, we focus on lead management and appointment quality; for Service BDCs, we emphasize scheduling efficiency, customer retention, and upsell opportunities.
We train on CRM communication best practices, text and email templates, call control techniques, and tone-based objection handling. The goal is to build confidence and consistency across every customer interaction.
We streamline workflows so leads reach the right person faster, and we implement disciplined follow-up schedules. Training reinforces how to convert digital interest into confirmed appointments through clarity, urgency, and follow-through.
Yes. MAS works within your existing systems—VinSolutions, DealerSocket, DriveCentric, Elead, and others. We optimize what’s already in place to reduce disruption and accelerate improvement.
After completion, MAS provides leadership with review tools and a playbook for ongoing coaching. We offer optional quarterly audits and refresher sessions to maintain performance and accountability long-term.