David Ellis

Founder & CEO | Modern Automotive Solutions

Automotive and Powersports Retail & Fixed Operations Performance Consultant

David Ellis is the Founder and Chief Executive Officer of Modern Automotive Solutions, a consulting firm dedicated to helping automotive and powersports retailers improve profitability, optimize operational performance, and enhance the customer experience across both Fixed and Variable Operations. By combining proven retail fundamentals with innovative technologies and data-driven strategies, David helps organizations drive sustainable growth, strengthen customer retention, and achieve measurable business results.

With more than two decades of automotive and powersports retail leadership experience and over eleven years as a trusted industry consultant, David has established a reputation for delivering transformational performance improvements across dealership operations. His expertise spans Sales and Service Operations, Business Development Centers (BDC), Customer Experience, Lead Management, Process Optimization, Change Management, and Organizational Performance.

David’s extensive retail background includes leadership and operational experience in both the automotive and powersports industries, providing him with a broad understanding of the unique opportunities and challenges facing today’s dealers. This diverse experience allows him to apply proven strategies across multiple retail environments while tailoring solutions to each organization’s specific needs.

In 2004, David developed and launched his first Sales and Service BDC, creating a scalable customer engagement model that remains successful today. This early success laid the foundation for his consulting career and his commitment to helping dealerships build high-performing teams, effective processes, and customer-centric cultures.

In 2014, David joined Proactive Dealer Solutions as National Service and Sales Performance Coach. During his tenure, he partnered with hundreds of dealerships nationwide to improve lead conversion, appointment-setting effectiveness, customer communication, and operational execution. He also served as the General Motors initiative leader for the nationally recognized “Convert More Leads” and “Fix the Phones” programs, helping dealerships strengthen customer engagement and maximize sales opportunities.

From 2021 to 2024, David served as Program Director for Southeast Toyota, where he led strategic initiatives focused on Sales and Service Performance, VIP Service-to-Sales programs, and enterprise-wide Change Management. His responsibilities included organizational assessments, discovery and process mapping, performance improvement strategies, implementation support, and leadership development designed to drive long-term operational excellence.

Throughout his career, David has remained focused on one objective: helping dealerships create exceptional customer experiences while improving efficiency, accountability, and profitability. His practical industry knowledge, combined with a deep understanding of modern retail strategies, enables him to deliver solutions that produce lasting results for automotive and powersports retailers alike.

David and his wife, Maria, have been married for 33 years and reside in North Florida. They are proud parents of two children and are enjoying the opportunities and adventures that come with life as empty nesters.

Steve is a highly accomplished automotive manager, consultant, and operations leader with extensive experience driving performance, profitability, and organizational growth throughout the automotive industry. With a proven track record as a General Sales Manager, Operations Director, and Automotive Consultant, he has successfully led dealership operations, developed high-performing teams, and implemented strategic initiatives that deliver measurable results.

Throughout his career, Steve has overseen all facets of dealership operations, including sales, finance, service, parts, marketing, and customer experience. His ability to analyze business performance, identify opportunities, and execute effective operational strategies has consistently improved revenue, efficiency, and customer satisfaction.

As an Automotive Consultant, Steve partners with dealerships and organizations to optimize processes, enhance leadership development, improve customer retention, and drive sustainable growth. His practical, results-oriented approach combines industry expertise with a deep understanding of market trends and operational best practices.

Known for his strong leadership, strategic vision, and commitment to continuous improvement, Steve is passionate about developing people, building winning cultures, and helping businesses achieve their full potential. His dedication to excellence and ability to adapt to an evolving automotive landscape have earned him a reputation as a trusted leader and advisor within the industry.